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CRMs have a wide variety of applications. They can be used as a simple rolodex or as extensive as an integrated calling and e-commerce system. Team5 has created everything in the range of CRMs and have integrated various 3rd party systems such as Sales Force into various systems making appropriate usage of the feature sets offered.
Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients; nurture and retain those the company already has; entice former clients back into the fold; and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.